Bertelsmann North America & P & G Vocalpoint Deploys Pramati’s “SocialTwist TAF” to Crack New Marketing Challenges

SocialTwist (www.socialtwist.com) has added a powerful new dimension in the brand marketer’s armory with the latest premium version of its very popular social share button Tell-a-Friend (TAF). TAF is developed by Pramati Technologies one of the globally recognised engineering brands from India and a preferred partner in enterprise software and Web 2.0 applications development.

TAF has been installed on more than 10,000 websites and has served more than 150,000,000 times with millions of messages sent between friends. Bertelsmann, North America and P&G Vocal Point have lapped up the new Tell-A-Friend button which they expect will boost their fresh marketing initiatives.

TAF with an intuitive user interface is designed to boost Word of Mouth Marketing (WOMM) which encourages more sharing and keeps visitors from leaving a site even if they use the TAF button. The latest version of TAF adds support for social bookmarking on 15 popular sites like; Digg, Delicious, StumbleUpon, and Yahoo Buzz to its already impressive support of email, IM (chat), blogs, and social networks.

Making the announcement Jay Pullur, founder & CEO of Pramati Technologies said amidst global recession, brand managers and marketers face number of challenges. Tight consumer budgets mean bargain shopping, making the job of retaining customers and growing brands a difficult test in the months ahead. The benefit of communicating brand value across the social web is beginning to draw marketing experts worldwide and found to be far more impacting if firms are able to deploy consumer centric communication methodologies.

TAF is a compelling communication tool for social referrals with both one-to-one messaging and one-to-many broadcasting across social sites.

It has now become:

• The first brandable and customizable social share button
• The first button that offers extensive context wiring allowing marketers the ability to pass the context of shareable content.
• Most extensive support for content management system (CMS) and blog platforms; Joomla, Word Press, Moveable Type, Xanga, Expression Engine and Pligg among others.
• The first multi-lingual share button
• The Lightest and the fastest social share button.

TAF from SocialTwist is designed to overcome this challenge for organizations by offering direct one2one contact with consumers which will boost corporate market development efficiencies and help connect with consumer preferences with far more accuracy.

“A single button to share personal and social communication within a single user interface is of tremendous value to our marketing team, which is responsible for ensuring their products get the attention they deserve from consumers.” says Bo Schuerman, Interactive Marketing Manager, P&G Vocalpoint.

“We chose Tell-a-Friend button for social referral on our createyourowncareer website as their Premium service provided context enriched message rather than just emailing page link” says Miodrag Perin, Director Bertelsmann HR Services North America, from Bertelsmann group. “Support for German language in the widget was essential for our European portals”.

Tell-a-Friend is available for free at www.socialtwist.com, where it can be picked up via a simple code snippet and added to any website or blog in minutes.

Tell-a-Friend Premium offers its subscribers three new services:
• Tell-a-Friend Branded gives marketers the power to promote their brand thru their loyal customers.
• Tell-a-Friend Context, you can send out messages that pick up content dynamically from the page. Unlike traditional tell-a-friend scripts that were used to email page links, a rich content message improves the chances of users clicking back to the website.
• For websites that run reward and loyalty programs for their customers who refer their friends, the Tell-a-Friend Incentive provides an integrated rewards-mechanism that can be simply plugged in to a website.

Bertelsmann North America & P & G Vocalpoint Deploys Pramati’s “SocialTwist TAF” to Crack New Marketing Challenges

SocialTwist (www.socialtwist.com) has added a powerful new dimension in the brand marketer’s armory with the latest premium version of its very popular social share button Tell-a-Friend (TAF). TAF is developed by Pramati Technologies one of the globally recognised engineering brands from India and a preferred partner in enterprise software and Web 2.0 applications development.

TAF has been installed on more than 10,000 websites and has served more than 150,000,000 times with millions of messages sent between friends. Bertelsmann, North America and P&G Vocal Point have lapped up the new Tell-A-Friend button which they expect will boost their fresh marketing initiatives.

TAF with an intuitive user interface is designed to boost Word of Mouth Marketing (WOMM) which encourages more sharing and keeps visitors from leaving a site even if they use the TAF button. The latest version of TAF adds support for social bookmarking on 15 popular sites like; Digg, Delicious, StumbleUpon, and Yahoo Buzz to its already impressive support of email, IM (chat), blogs, and social networks.

Making the announcement Jay Pullur, founder & CEO of Pramati Technologies said amidst global recession, brand managers and marketers face number of challenges. Tight consumer budgets mean bargain shopping, making the job of retaining customers and growing brands a difficult test in the months ahead. The benefit of communicating brand value across the social web is beginning to draw marketing experts worldwide and found to be far more impacting if firms are able to deploy consumer centric communication methodologies.

TAF is a compelling communication tool for social referrals with both one-to-one messaging and one-to-many broadcasting across social sites.

The latest version of Tell-a-Friend adds support for social bookmarking on 15 popular sites like; Digg, Delicious, StumbleUpon, and Yahoo Buzz to its already impressive support of email, IM (chat), blogs, and social networks.

Hyderabad, December 22, 2008. SocialTwist (www.socialtwist.com) has added a powerful new dimension in the brand marketer’s armory with the latest premium version of its very popular social share button Tell-a-Friend (TAF). TAF is developed by Pramati Technologies one of the globally recognised engineering brands from India and a preferred partner in enterprise software and Web 2.0 applications development.

TAF has been installed on more than 10,000 websites and has served more than 150,000,000 times with millions of messages sent between friends. Bertelsmann, North America and P&G Vocal Point have lapped up the new Tell-A-Friend button which they expect will boost their fresh marketing initiatives.

TAF with an intuitive user interface is designed to boost Word of Mouth Marketing (WOMM) which encourages more sharing and keeps visitors from leaving a site even if they use the TAF button. The latest version of TAF adds support for social bookmarking on 15 popular sites like; Digg, Delicious, StumbleUpon, and Yahoo Buzz to its already impressive support of email, IM (chat), blogs, and social networks.

Making the announcement Jay Pullur, founder & CEO of Pramati Technologies said amidst global recession, brand managers and marketers face number of challenges. Tight consumer budgets mean bargain shopping, making the job of retaining customers and growing brands a difficult test in the months ahead. The benefit of communicating brand value across the social web is beginning to draw marketing experts worldwide and found to be far more impacting if firms are able to deploy consumer centric communication methodologies.

TAF is a compelling communication tool for social referrals with both one-to-one messaging and one-to-many broadcasting across social sites.

It has now become:

• The first brandable and customizable social share button
• The first button that offers extensive context wiring allowing marketers the ability to pass the context of shareable content.
• Most extensive support for content management system (CMS) and blog platforms; Joomla, Word Press, Moveable Type, Xanga, Expression Engine and Pligg among others.
• The first multi-lingual share button
• The Lightest and the fastest social share button.

TAF from SocialTwist is designed to overcome this challenge for organizations by offering direct one2one contact with consumers which will boost corporate market development efficiencies and help connect with consumer preferences with far more accuracy.

“A single button to share personal and social communication within a single user interface is of tremendous value to our marketing team, which is responsible for ensuring their products get the attention they deserve from consumers.” says Bo Schuerman, Interactive Marketing Manager, P&G Vocalpoint.

“We chose Tell-a-Friend button for social referral on our createyourowncareer website as their Premium service provided context enriched message rather than just emailing page link” says Miodrag Perin, Director Bertelsmann HR Services North America, from Bertelsmann group. “Support for German language in the widget was essential for our European portals”.

Tell-a-Friend is available for free at www.socialtwist.com, where it can be picked up via a simple code snippet and added to any website or blog in minutes.

Tell-a-Friend Premium offers its subscribers three new services:
• Tell-a-Friend Branded gives marketers the power to promote their brand thru their loyal customers.
• Tell-a-Friend Context, you can send out messages that pick up content dynamically from the page. Unlike traditional tell-a-friend scripts that were used to email page links, a rich content message improves the chances of users clicking back to the website.
• For websites that run reward and loyalty programs for their customers who refer their friends, the Tell-a-Friend Incentive provides an integrated rewards-mechanism that can be simply plugged in to a website.

About SocialTwist

SocialTwist develops Widget Applications that add a new social dimension to websites and enterprise applications. These Widget Applications seamlessly enhance existing site/application without reengineering effort or long implementation cycles. SocialTwist is a business of Pramati.

“Let’s Vote”

Number of business leaders, professionals, and citizens across the city converged at KBR Park today to support the “Lets Vote” Walk campaign jointly organised by TiE Hyderabad Chapter and citizens of the city.
“Vote” is a promise, a vow and a commitment to act as responsible citizens for the betterment of life around us. The purpose of “Let’s Vote” campaign is to raise awareness among citizens across the sections of our society to recognise and realise how important it is for each one of those who have not voted and promise to their inner self to Vote and play an active role in voting process.
JA Chowdary, President TiE Hyderabad, which is organizing the event along with the citizens of the city said “In our society, each of us has a certain level of social responsibility and we hold significant stake in making the world around us better. This responsibility encompasses a number of things; one of the most important commitments among them is to vote, which should not be disregarded.”
“Our mission is to make a paradigm shift in our attitude towards “Vote” and we like to invite the citizens to voluntarily come forward and participate and play an active role to strengthen this campaign. We also extend a warm welcome to the media to participate extensively and extend their valuable support to spread awareness among the masses and make this campaign a big success”. J A Chowdary added.
Dr. Ramesh Babu, President Elect of TiE Hyderabad Chapter said The “Lets Vote” walk is first of the series of campaigns lined up in the coming days to build awareness among the educated masses of the society about the responsibility to vote as an equal stakeholder in a democratic society. The goal of the organisers is to increase the voting in AP by 5% in the next 5 years.
“It is a powerful way to express our aspiration, by a vote” Ramesh Babu added Voting is not just a right and a privilege, but it’s an obligation in every way but legally. It is our social responsibility and by engaging in it we can build faith in our decision to choose what makes our lives better.
The organisers immediate goal is to
• Ensure that the Hyderabad-based industries educate their employees to register for voting before December 31st 2008
o Share the mailer on the “Three Ways to Register your Vote” with all organizations
• Educate existing voters who are employees in various organizations to exercise their voting right in the coming Municipal and General Elections
o Brainstorm with industry leaders about flexi-hours on the election day
o Share information with regard to the various polling booths, directions, etc. on the website http://www.letsvote.in
And the Long-term goal is to:
• Ensure that every employee has a voter ID card, along with a PAN card at the time of recruitment
• Strive to increase the voting by 5% in Hyderabad by the next General Elections
• Work towards moving to the other cities in India; Bangalore, Chennai, Vizag, etc. and improve the educated voters’ %
• Work along with similar NGOs or other forums to carry the message across the country
For further information please log on to
www.useyourvote.in
www.letsvote.in

BodhTree Bets Big on Data Cleansing

IT Services and Product Innovation specialist firm BodhTree Consulting (www.bodhtree.com) has announced the availability of MIDAS – a new Multi Industry Data Anomaly Solution to help industry solve data completeness, accuracy and integrity problems which will help save millions of dollars spent on managing unclean data and optimize database utilisation. The solution will be available for customers as SaaS (Software as a Service) or as a Turn-Key Solution. BodhTree expects MIDAS to boost its revenue streams significantly in the coming months.

According to Data Warehousing Institute, U.S. businesses lose more than USD 600bn every year due to poor-quality data.1 Direct marketers in Europe spend GBP 195mn every year on incorrectly addressed international mail.2 Gartner Inc’s research report of Feb 2008 has predicted that ‘dirty data’ will cause 50% of insurers to have compromised decision-making assumptions by 2012. Ted Friedman, Vice-President of Data Management and Integration at Gartner Inc. says – “Companies have discovered that data quality has a significant impact on their most strategic business initiatives.” Source: The ECCMA Newsletter, August 2008, Market Direct Magazine.

Making the announcement Sanjeev Gupta, Director of BodhTree Consulting said with MIDAS, Industries can now make sure their databases and IT infrastructure is relevant, clean and well organized to ensure they are not clogging up corporate efficiencies. At BodhTree, a customer will also receive the finest data centre, staffing levels support, both on data processing and account management inexpensively.”

Sanjeev explained that one of the key drivers behind the development of MIDAS is the burgeoning Global Data Cleansing market segment and the unprecedented growth of data generated by individuals that requires constant optimization attention.

MIDAS is based on an open standard-based J2EE application that uses flexible, scalable and robust proprietary tools and processes to address issues of data hygiene across industries and verticals. It is designed to meet the finest industry practices in the form of vertical-specific pre-canned data hygiene steps, data connectors and reports.

Akila Jaikumar, Sr. Vice President of BodhTree says “Most data quality management tools are geared to specific verticals. Bodhtree’s offering is generic and can be easily customised to any industry. Its uniqueness comes from its ability to tackle the problem at the root level – the quality of data. Most businesses believe that the use of Business Intelligence tools solves the data quality problem. However, if the reports generated are based on poor quality data, these tools only help to make bad decisions faster.”

MIDAS is data security compliant that is equivalent to BS-7799 standards, and comes with a role-based access control mechanism (RBAC), secure FTP data transmission channels and 24/7 global delivery center support. BodhTree team of experts in tools like Informatica, BO Data Integrator, Oracle Warehouse Builder, XFusion, Pentaho Data Integrator, JBoss Metamatrix and Pervasive allow MIDAS to be leveraged with existing customer tools.

The solution is the outcome of market expertise gained through providing Fortune 250 and Forbes 200 clients with Data Management Services, Spend Management Services and Business Intelligence Solutions. BodhTree currently provides services to over 300 clients that represent healthcare, publishing, media, Pharma, finance, life sciences, entertainment, retail and distribution industries.

Speaking about the MIDAS architecture, Raghavan Madabhushi, Head – SOA&DW of Bodhtree said “MIDAS is built on an SOA and JSR 168-compliant architecture with in-built data connectors for industry leading OLTP/ERP/DSS systems like SAP, Oracle EBS, Salesforce, SugarCRM, Quickbooks, EDI Connectors, JMS, XML, CSV and MSExcel.

Intense Enterprise Customer Communications Suite for ICICI Prudential Life Insurance

Hyderabad, June 2, 2008: Enterprise agility software products Company Intense Technologies (BSE: INTENSETECH), today announced that ICICI Prudential Life Insurance, one of India’s foremost private Life Insurance  companies, has implemented Intense’s intelligent Enterprise Customer Communication Management (iECCM) Suite for cost effective, multi-modal delivery of branded customer documents.

 

Making the announcement, Raghav Sahgal, CEO of Intense Technologies said, “ICICI Prudential Life Insurance’s endorsement of our solution illustrates the substantial value proposition of the iECCM Suite for the Insurance vertical. We are confident that the iECCM Suite’s proven Relationship-Based Communications capabilities will help ICICI Prudential Life Insurance benefit from across-the-board information and knowledge agility.”

 

In his statement, Sumit Puri, Senior Vice President-IT, ICICI Prudential Life Insurance said, “Intense’s solution scope was compelling, specifically when it came to addressing our need for agile, cost-effective, multi-modal delivery of branded customer documents like Welcome Kits, first premium notice, policy statements, etc. The iECCM Suite is a flexible solution that perfectly dovetails with our core insurance solution and doesn’t require any additional software or hardware investments.”

 

With the iECCM Suite, enterprises can provide customers with a higher degree of empowerment and a qualitatively superior service experience while crafting the customer intimacy that helps in customer retention. Clients also benefit from a dramatic reduction in costs, enhanced productivity and accelerated time to market.

 

Intense’s iECCM Suite has been implemented across more than 75% of the Indian Telecom space and also been chosen by global majors across the Banking, Telecom and Manufacturing vertical. ICICI Prudential Life Insurance is one of Intense’s three major insurance clients, the others being Bajaj Allianz and Bharti AXA.   

 

Intense’s flagship enterprise agility solution, the iECCM Suite is a Service Oriented Architecture driven, highly scalable Relationship-Based Communications solution for enterprises across the Telecom, Banking and Financial Services verticals. An established market leader across the Indian Telecom space with a growing global footprint, the iECCM Suite has a compelling value proposition and can (while significantly reducing costs) enhance customer service levels and speeds, compress time to market and transform enterprise customer communications into a strategic brand building competitive advantage.

 

 

 

TiE-ISB Connect 2008 VC’s Seek Bright Ideas and Cool Start ups

Hyderabad, India, April 28, 2008: TiE-ISB Connect is back with its highly successful business plan presentation opportunity. Entrepreneurs are invited to submit a maximum of 5 page abstract of their business idea to TiE-ISB Connect Committee to get the opportunity to meet and interact with leading Capitalist’s of the world on November 5-7 as they seek to fund bright ideas and cool start ups. Participants for the 2008 Business Plan Presentations can register at http://www.tie-isbconnect.com.  The last date for submission of Business Plans closes on 15^th June 2008.

 

The Business Plan Presentations are designed to encourage entrepreneurs in the creation, start-up and early-growth stages of businesses. Participants have a chance to win face to face interaction with leading Venture Capitalists and Business Leaders for finding capital and strike business alliance that will help them launch and grow their businesses.

 

The primary mission of TiE Hyderabad and the globally renowned Indian School of Business is to create, provide, and support rewarding networking opportunities for the new age entrepreneur. TiE-ISB combine attracts the finest businesses minds, smart investors, policy makers, researchers, incubators, successful entrepreneurs to foster and enrich participants experience that help in creating sustainable enterprises.

 

Speaking about the TiE-ISB Connect goal, J A Chowdary, President TiE Hyderabad Chapter said “Our mission is to become a resource to a number of deserving new age entrepreneurs who want to jump start and commercialize their ideas. Our goal is to nurture and mentor ideas by creating the right eco-system”, “TiE-ISB Combine attracts the best business and investor minds from across the world and we hope young business minds will leverage its advantage.”

 

Professor Chandrasekhar, Executive Director of WCED, ISB commented “TiE-ISB Connect was conceived to enable tangible benefits for young entrepreneurs who wish to actualize their entrepreneurial dreams. It is a unique forum where they will be able to learn and assess the strength and profit potential of their idea and generate strategic interest from successful business leaders and investors.” He added “Our event programs emphasize the process of recognizing the potential for an idea to become a profitable enterprise”

 

Professor Chandrasekhar’s tip for successful business plan presentation “A good presentation is a combination of business plan with a pitch that comes with educated financial guess”

 

Ajit Rangnekar, Deputy Dean, ISB, comments on the overall theme of the TiE-ISB Connect 2008, “This year’s TiE-ISB Connect fits in perfectly with the ISB’s goal of working with Industry to nurture entrepreneurs focused on solving the challenges of Emerging Economies.”

 

Furthermore, the whole pitch versus plan discussion is limited to the exclusive top of the pyramid: the deals that get VC funding in an average year plus few that get angel funding. Our focus is to encourage the 1000’s or so businesses in this country, who are at the bottom of the pyramid to leap forward and gain attention from leading investors who bet on new profitable ideas.

 

Over the last 3 years the event attracted over 1000 business plans and over 50 Venture Capitalists representing the core and sunrise industries. TiE-ISB Connect has also held several rounds of mentoring sessions helping many entrepreneurs to refine their strategies and business approaches.

 

Some of the VCs who have actively interacted with the TiE-ISB Connect entrepreneurs: NEA Indo-US Ventures, Peepul Capital, VentureEast Funds, Canaan Partners, DFJ, Battery Ventures, Sandalwood Partners, Silicon Valley Bank, Tech-Birmingham Ventures, Lightspeed Ventures, and Greylock Partners, Way gate Capital, and Helion Ventures.

 

Intense Technologies to Showcase iECCM Suite at the Hanoi Asian Banker Summit

Hyderabad/India, March 17th, 2008: Intense Technologies (BSE:INTENSETECH), the  enterprise agility market leader in India said it , will showcase its iECCM Suite solution at the Asian Banker Summit 2008 at Hanoi, Vietnam, from 17^th to 19^th March 2008. The summit is Asia’s foremost event on transformational issues in the banking and financial services industry.  The Intense iECCM Suite has proven capabilities to enhance customer service levels and speeds, compress time to market and transform enterprise customer communications into a strategic brand building competitive advantage while significantly reducing costs. Intense expects to expand its brand visibility in the Asian market and hopes to acquire new customers during the Asian Banker Summit in Hanoi.  Speaking about Intense’s focus at the Hanoi summit, Chief Executive Officer of Intense Technologies, Raghav Sahgal, said, “Our focus at The Asian Banker Summit is to showcase and offer our widely acknowledged Relationship-Based communications solution, the iECCM Suite to visionary banking enterprises across Asia’” “Relationship-based customer communication strategies have been found to be the most effective way to create and craft customer intimacy.”  Intense has established leadership position and has created a niche for itself in the customer communication management segment beating tough competition and it is keen to use the Asian Banking Summit to demonstrate the benefits of its technology to Banking thought-leaders across Asia-Pacific.  “The summit will also give us an opportunity to understand the need of banking enterprises and help us to design products and solutions that can deliver innovative enterprise agility solutions to the Banking vertical.” Raghav, added.  The Asian Bank Summit is now in its ninth year and it is the pre-eminent gathering of decision makers in the banking and financial services industry in the Asia Pacific region.  

About Intense Technologies Ltd 

 A market leader in enterprise agility software products in India, Intense is emerging as the most preferred solution provider of Enterprise Customer Communication Management software solutions for leading Financial, Banking and Insurance customers worldwide. Intense’s flagship enterprise agility product, the iECCM Suite empowers enterprises to design, develop and deliver Relationship-based Customer Communications.  With the iECCM Suite @ work, enterprises can control customer communications costs, speed up time to market, create customer intimacy through tailored messaging and build brand image. Service Oriented Architecture driven, the iECCM Suite enables enterprises to extend their existing back-end applications with an integrated communication design, management and delivery system. Intense’s proven and scalable Customer Communication Management solutions have gained client acceptance across the Financial Services and Telecommunication verticals worldwide. Intense currently operates from India and Singapore. To know more about Intense visit http://www.intense.in

Intense Technologies Launches Operations in Singapore for Accelerated Global Expansion

Singapore: Intense Technologies Ltd. (BSE: INTENSETECH) the India based enterprise software products company, today announced the expansion of its international operations with the launch of Singapore office. Intense Singapore will cater to the growing demand for the Company’s Enterprise Acceleration solutions in the Asia-Pacific region. Mr. Raghav Sahgal, CEO of Intense Technologies Ltd. and Ms. Jami Duncan, Head Global Alliances, will lead the Singapore operations. “There has been a remarkable growth in the demand for our solutions worldwide because, immaterial of the vertical, we offer a substantial value proposition through our matured Enterprise Acceleration products, excellent client testimonials and high channel partner and System Integrator reference ability.” Raghav Sahgal Said. “As part of our ongoing global expansion initiatives, we will be soon launching operations in the Americas, Europe and the Middle East.”  Intense develops and deploys a range of enterprise agility software products through its intelligent Enterprise Customer Communication Management, Enterprise Information Management and Enterprise Content Management Frameworks. The Company’s flagship offering, the iECCM Framework enjoys market leadership across the Telecom vertical in India and has also acquired key clients worldwide. 

Intense Technologies Bags Bharti AXA Life’s Communication Deal

Intense Technologies (BSE: INTENSETECH), the Hyderabad-based enterprise software products company, today announced Bharti AXA Life Insurance has selected Intense iECCM (intelligent Enterprise Customer Communication Management) Framework solution to expand its customer communication management services. Bharti AXA Life Insurance Company Limited, is the private life insurance joint venture between Bharti Enterprises and AXA Group,  Intense’s iECCM Framework is an integrated, intelligent Enterprise Customer Communication Management Framework that enables enterprises to strategically manage Customer Communication. The Intense Framework deploys individual components like Bill Formatter, Output Manager, EBPP and Self-care, all best-fit to operationally and strategically eliminate cost islands, enhance productivity and improve customer satisfaction levels.  “We are very excited to work with Bharti AXA and see this as a key proof point in our mission to deliver highly advanced and profitable intelligent Enterprise Customer Communication Management solutions to our customers across insurance, banking, and telecom verticals,” Raghav Sahgal, CEO of Intense Technologies, Said.