The latest version of Tell-a-Friend adds support for social bookmarking on 15 popular sites like; Digg, Delicious, StumbleUpon, and Yahoo Buzz to its already impressive support of email, IM (chat), blogs, and social networks.
Hyderabad, December 22, 2008. SocialTwist (www.socialtwist.com) has added a powerful new dimension in the brand marketer’s armory with the latest premium version of its very popular social share button Tell-a-Friend (TAF). TAF is developed by Pramati Technologies one of the globally recognised engineering brands from India and a preferred partner in enterprise software and Web 2.0 applications development.
TAF has been installed on more than 10,000 websites and has served more than 150,000,000 times with millions of messages sent between friends. Bertelsmann, North America and P&G Vocal Point have lapped up the new Tell-A-Friend button which they expect will boost their fresh marketing initiatives.
TAF with an intuitive user interface is designed to boost Word of Mouth Marketing (WOMM) which encourages more sharing and keeps visitors from leaving a site even if they use the TAF button. The latest version of TAF adds support for social bookmarking on 15 popular sites like; Digg, Delicious, StumbleUpon, and Yahoo Buzz to its already impressive support of email, IM (chat), blogs, and social networks.
Making the announcement Jay Pullur, founder & CEO of Pramati Technologies said amidst global recession, brand managers and marketers face number of challenges. Tight consumer budgets mean bargain shopping, making the job of retaining customers and growing brands a difficult test in the months ahead. The benefit of communicating brand value across the social web is beginning to draw marketing experts worldwide and found to be far more impacting if firms are able to deploy consumer centric communication methodologies.
TAF is a compelling communication tool for social referrals with both one-to-one messaging and one-to-many broadcasting across social sites.
It has now become:
• The first brandable and customizable social share button
• The first button that offers extensive context wiring allowing marketers the ability to pass the context of shareable content.
• Most extensive support for content management system (CMS) and blog platforms; Joomla, Word Press, Moveable Type, Xanga, Expression Engine and Pligg among others.
• The first multi-lingual share button
• The Lightest and the fastest social share button.
TAF from SocialTwist is designed to overcome this challenge for organizations by offering direct one2one contact with consumers which will boost corporate market development efficiencies and help connect with consumer preferences with far more accuracy.
“A single button to share personal and social communication within a single user interface is of tremendous value to our marketing team, which is responsible for ensuring their products get the attention they deserve from consumers.” says Bo Schuerman, Interactive Marketing Manager, P&G Vocalpoint.
“We chose Tell-a-Friend button for social referral on our createyourowncareer website as their Premium service provided context enriched message rather than just emailing page link” says Miodrag Perin, Director Bertelsmann HR Services North America, from Bertelsmann group. “Support for German language in the widget was essential for our European portals”.
Tell-a-Friend is available for free at www.socialtwist.com, where it can be picked up via a simple code snippet and added to any website or blog in minutes.
Tell-a-Friend Premium offers its subscribers three new services:
• Tell-a-Friend Branded gives marketers the power to promote their brand thru their loyal customers.
• Tell-a-Friend Context, you can send out messages that pick up content dynamically from the page. Unlike traditional tell-a-friend scripts that were used to email page links, a rich content message improves the chances of users clicking back to the website.
• For websites that run reward and loyalty programs for their customers who refer their friends, the Tell-a-Friend Incentive provides an integrated rewards-mechanism that can be simply plugged in to a website.
About SocialTwist
SocialTwist develops Widget Applications that add a new social dimension to websites and enterprise applications. These Widget Applications seamlessly enhance existing site/application without reengineering effort or long implementation cycles. SocialTwist is a business of Pramati.
