SocialTwist (www.socialtwist.com) has added a powerful new dimension in the brand marketer’s armory with the latest premium version of its very popular social share button Tell-a-Friend (TAF). TAF is developed by Pramati Technologies one of the globally recognised engineering brands from India and a preferred partner in enterprise software and Web 2.0 applications development.
TAF has been installed on more than 10,000 websites and has served more than 150,000,000 times with millions of messages sent between friends. Bertelsmann, North America and P&G Vocal Point have lapped up the new Tell-A-Friend button which they expect will boost their fresh marketing initiatives.
TAF with an intuitive user interface is designed to boost Word of Mouth Marketing (WOMM) which encourages more sharing and keeps visitors from leaving a site even if they use the TAF button. The latest version of TAF adds support for social bookmarking on 15 popular sites like; Digg, Delicious, StumbleUpon, and Yahoo Buzz to its already impressive support of email, IM (chat), blogs, and social networks.
Making the announcement Jay Pullur, founder & CEO of Pramati Technologies said amidst global recession, brand managers and marketers face number of challenges. Tight consumer budgets mean bargain shopping, making the job of retaining customers and growing brands a difficult test in the months ahead. The benefit of communicating brand value across the social web is beginning to draw marketing experts worldwide and found to be far more impacting if firms are able to deploy consumer centric communication methodologies.
TAF is a compelling communication tool for social referrals with both one-to-one messaging and one-to-many broadcasting across social sites.
